6K
Downloads
156
Episodes
Welcome to Thriving Practice - the show for healthcare practice owners who want to grow their practice while taking back their time. Hosted by executive coach and business consultant Tracy Cherpeski, this podcast features exclusive interviews with diverse healthcare business experts and successful practice leaders spanning the globe. Join us for authentic conversations about what it takes to build a successful practice without sacrifice. Our goal is to equip you with the right mindset, strategies and tools to take back your time, grow your practice and elevate your leadership. Subscribe now and then go to ThrivingPracticeCommunity.com to learn more about our modern Community of Practice for ambitious practice leaders who want to do things differently.
Episodes
Wednesday Oct 19, 2022
Wednesday Oct 19, 2022
Joining us today: Laura Bryant, founder of UAspire Marketing and UAspire Digital, a medical marketing agency dedicated to savvy and exceptional content and creative for medical and dental practices.
Laura shares tips on how to maximize impact and connection on social media, and what we need to know about consumer behavior
You won’t want to miss when she talks about the 4 components of excellence in social media marketing, in brief, it must be:
- Educational
- Expert-driven
- Entertaining (what I jokingly call “edutainment”)
- Validating
Laura also speaks in depth about creating content such as blogposts and long form content to establish legitimacy and build trust with potential patients. You’re going to want to take notes here.
Laura’s parting wisdom is:
- Social can be hard and frustrating, but stay with it.
- Be authentic in representing your practice; potential and current patients want to see that
- Outsource as necessary to grow the way you want to grow
For our dental practice owners, you’ll want to check out Laura’s project, learnsocial365.com, a platform that gives you instant access to social media posts, marketing materials and more, to help you build your practice brand and grow your practice.
Laura’s 18+ years of experience, deep understanding of consumer behavior and dedication to her clients’ success is unsurpassed, and I strongly encourage you to speak with her about your marketing needs. She’s located outside of Nashville, and works with clients the world over.
So you know what to do: grab a beverage or a snack and settle-in to listen to Laura and her deep wisdom.
Bio:
U Aspire Digital is led by founder Laura Bryant. Laura's been in the world of marketing and sales for 18 + years and has experience with companies large and small around the globe. From New York to Australia, from medical to tourism, legal, real estate and more... Her experience and intuition has made her a leader in marketing and strategy. She understands consumer behavior and the need for financial return.
Find Laura:
Connect With Us:
Wednesday Oct 12, 2022
Wednesday Oct 12, 2022
We are back with Part 2 of our interview with Dr. Yishai Barkhordari, clinical psychologist, podcast host and entrepreneur extraordinaire.
In this episode, we explore the concept of working ON your business versus working IN your business, and Dr. Yishai breaks down how he makes time to work on business development each week, with the only exceptions being during the Jewish holidays.
Dr. Yishai shares his philosophy on every business being a people business, how healing leaders helps others heal, and that this healing helps provide deeper insights, conversations, understanding and impactful action.
Listen to what he said about the research on the community impact of leaders having access to therapy; it’s mind-blowing.
Dr. Yishai’s parting wisdom is very succinct:
- Outsource what you can
- Expand your capacity
- Think long-term, WORK short-term
Yishai is such a great story teller, and how he breaks down his approach to growing his practice in such a short period of time while also keeping an eye to the life he wants to live, is so enlightening and admirable.
So, I invite you to grab a beverage or a snack and settle-in to listen to Yishai and his incredible journey.
Bio:
Dr. Yishai’s experience, expertise, and training as a psychologist give him singular insight as into adaptability and the human elements of business and leadership.
Leveraging his deep psychological training and experience, Dr. Yishai helps entrepreneurs and business leaders learn to make adaptability their superpower to transform challenges and exhaustion into energy, excitement and excellence for themselves and their businesses
What if you could learn to effortlessly sense what is incoming and adapt rapidly?
Find Dr. Yishai:
Connect With Us:
Wednesday Oct 05, 2022
Wednesday Oct 05, 2022
Welcome to Episode 74: Today’s episode is part 1 of 2, and I’m speaking with the very intentional Dr. Yishai Barkhordari, clinical psychologist, podcast host and entrepreneur extraordinaire.
In part 1, Yishai shares how he grew his practice, and how he focuses on the “IN” part of his therapy business.
Yishai took us through some of his thought process about how he listens to his patients for ways to better serve them, improve their therapy experience, and for patterns in their language that inform him in how to best serve them.
Yishai used multiple avenues to attract clients when he first started his practice, and has ultimately streamlined which services he uses, as he learned which ones bring his most ideal clients.
You won’t want to miss how he shows his patients them what he does, shares his expertise, AND if he’s not a fit, he helps people find a different therapist.
Stay tuned for part 2 where Yishai and I talk high-level strategic thinking - working ON his business.
So, I invite you to listen today and take note of the intentional way in which Yishai approaches his therapy business. You know what to do: grab a beverage or a snack and settle-in to listen to Yishai and his amazing journey.
Bio:
Dr. Yishai’s experience, expertise, and training as a psychologist give him singular insight as into adaptability and the human elements of business and leadership.
Leveraging his deep psychological training and experience, Dr. Yishai helps entrepreneurs and business leaders learn to make adaptability their superpower to transform challenges and exhaustion into energy, excitement and excellence for themselves and their businesses.
What if you could learn to effortlessly sense what is incoming and adapt rapidly?
Find Dr. Yishai:
Connect With Us:
Wednesday Sep 28, 2022
Wednesday Sep 28, 2022
It’s always fun talking with marketing experts, because if they’re good at what they do, they can explain how things work in simple, digestible ways, and if they’re excellent at what they do, they’ll help you understand the realities of marketing, set realistic expectations, and they’ll partner with you to achieve your goals and objectives.
This is exactly what I learned about today’s guest. I’m thrilled to have spent time speaking with the high-integrity, extremely smart marketing genius, Justin Knott of Intrepy Healthcare Marketing.
We discussed top SEO strategies to get your practice ranking for the procedures you want to grow, or conditions you treat. He gave a great tip about multiple-location practices and their SEO: structure your website after the franchise model with separate websites for each location.
We also talked about one of my favorite topics, which is how to avoid monopolizing the physician or practitioner’s time. Fair warning, though, you’re not off the hook for the role you need to play in the marketing of your practice. Fortunately, however, if you’re willing to focus and make time for regular strategy sessions, you can get away with 30-60 minutes of content creation per session. Not bad, particularly if you were to calculate the financial impact of creating even one new patient.
There are so many golden nuggets in our conversation, and Justin’s parting wisdom is this:
- Trust the process; it takes time.
- Invest what you can, bootstrap if you need
- Set reasonable expectations for what you want your marketing strategy and tactics to achieve
I thoroughly enjoyed our conversation and I’m certain you will too, so, grab a beverage or a snack, or lace up your walking shoes, and settle-in to listen to Justin and his incredible wisdom.
Bio:
Justin Knott is a medical marketing expert and CEO of Intrepy Healthcare Marketing. He works with medical practices and healthcare organizations to tell their stories, promotes their procedures and specialties, and develops patient-centric marketing strategies that attract and retain patients. Justin’s expertise lies in marketing strategy, SEO, and paid ads. He regularly speaks and contributes to national publications on
various digital marketing topics.
Find Justin:
Connect With Us:
Wednesday Sep 21, 2022
Wednesday Sep 21, 2022
Clay Ogden of Strategic Risk Alternatives 831(b) joins us today to talk Risk Management.
Clay shares a lot of great information about how practice owners can use excess revenues and profits to protect themselves and their business against unforeseen and uninsurable circumstances through investing in their own 831(b) entity.
Clay gave several examples of how protecting and increasing the efficiency of your business would be beneficial. Mainly, though, Clay shares that their clients say they’re able to sleep better at night knowing they have a nice cushion to land on in the event of unforeseen circumstances, such as elective procedures being delayed for over 2 years during a global pandemic, or temporary or permanent loss of a key employee, or any other event not covered by insurance.
This is an excellent planning tool with your CPA, financial advisor, or other advisor, and could be a great way to create perhaps a tax break, but more importantly, to protect yourself and your practice against the unknown.
I thought it was very interesting that these funds could be used in various ways that could also be beneficial to your practice. Give it a listen and find out for yourself.
Clay’s parting wisdom is:
- Learn more about 831(b) and other options that could prove to be beneficial, in terms of protection and in terms of leveling-off your cash flows year over year.
This conversation is very enlightening, and Clay explains in clear terms how this could be a great business tool for your practice. So, grab a beverage or a snack and settle-in to listen to Clay and learn about 831(b) entities.
Bio:
Clay could easily be described as the ace of the SRA Team. In his role as National Business Development Manager, Clay does it all as he interacts with business owners, financial advisors, CPA firms, consulting firms, and health brokers to explain SRA’s risk management strategies. As a former professional Golfer on the Nationwide, Web.com, Canadian and mini-tours, Clay nurtures many of his business relationships on the course and brings more than 10 years in risk mitigation to identify opportunities and consult with clients and representatives. When he's not working or on the golf course he's busy spending time with his wife and his four girls.
Find Clay:
Connect With Us:
Wednesday Sep 21, 2022
Wednesday Sep 21, 2022
In today’s episode, I’m speaking with Megan Tull and Rebecca Binnedyk, co-founders of The Empowered Leader Experience – Uganda Retreat, where women leaders from around the globe come together to cultivate change.
They share their best tips on how to stop the hustle and grind cycle of “busy” and the allay the fears associated with disconnecting from the busyness that we’ve all been taught is productivity, even when it’s making us sick.
You won’t want to miss when they dive deep into the challenges and loneliness of being a CEO and founder, how to combat the fear of letting go of control, and my personal favorite part of the interview, which is to make sure to create our own purpose and value outside of our work. This is a favorite, and probably one of the most challenging parts of being a business founder and owner.
Megan and Rebecca are hosting a retreat for women change makers in Uganda from February 23 - March 4, 2023, and if you identify as female and you’re in need of a change, reset, adventure, challenge and a supportive, high-powered community, then I strongly encourage you to check out their website, as space is limited. Go to www.empoweredleaderexperience.com to learn more.
Their parting wisdom is:
- From Megan: Trust yourself. You have everything you need to make something happen.
- From Rebecca: It only takes the ego 5 seconds to convince you that something isn’t good, so take action immediately. The solution is around you.
These incredible business women and leaders share so much great advice on how to ditch busy and embrace a joyful life and career. I think you’re gonna love our conversation.
So, grab a beverage or a snack and settle-in to listen to Rebecca and Megan, and their incredible wisdom.
Find The Empowered Leader Experience:
Rebecca’s Bio:
Adult-contemporary pop artist Rebecca Binnendyk is on a mission to use her songs for greater good. The Canadian singer-songwriter, who has delivered medical supplies to the Maasai tribe and taught sex education and music to young people in Uganda, plans to pair the promotion of her second album, I Don’t Belong To You, with raising money for Plan International Canada, a global organization dedicated to advancing children’s rights, equality and education for girls and the putting an end to female genital cutting which affects 3.9 million annually women and girls globally.
Rebecca is also the new breed of CFO, the best Chief Fun Officer in the world! I show individuals and businesses that growth and success don’t have to be exhausting, boring, or way too stressful. She builds customized “fun maps” that enable them to explore and experience fun, overcome challenges, and have greater joy and purpose in their everyday lives. She loves working with people who are brave enough to embrace their fun and become leaders in their industry.
Now Rebecca is on a mission to relay to her fans and clients what she has learned and experienced through her travels. www.rebeccabinnendyk.com
Megan’s Bio:
Megan Tull is an Earn Your Worth Expert to the Experts.
She loves to help women professionals and entrepreneurs to own their value and earn their worth! She offers practical methods to help you create a life by design and a business that you love, that pays you what your worth and allows you to make a difference in the world.
She has started and run 7 successful businesses over the years and have helped thousands of others do the same through her programs and transformational retreats. She is the best-selling author of The Passion Belief Method – Own Your Value and Earn Your Worth in Business, an international speaker and has been featured as a regular contributor in Huffington Post, the Business Journals and Brainz Magazine. She is also a co-host on Lite It Up TV a new TV show available on streaming TV.
She is passionate about supporting other women entrepreneurs in her FB Community called Passionista Nation for powerful women living their passion and purpose - with over 1,600 members from all over the world.
Connect With Us:
Wednesday Sep 14, 2022
Wednesday Sep 14, 2022
Welcome to Episode 70! With the change of seasons comes other change, both for our parent company, Tracy Cherpeski International, and for this podcast.
As we’ve shifted our business model in the background, we’ve narrowed our niche to exclusively serve medical and healthcare practice owners and their teams.
What you’ll learn in this episode:
- The process of change behind the scenes at our parent company
- Tracy’s experience of the emotional roller coaster in taking this decision
- What goes into making a pivot in general, and specifically for this podcast
- What it means for YOU, our listener, if you’re not a medical or healthcare professional
- Our hopes for the future of the podcast and how we serve
Give a listen to learn about this change, and to relate to your own entrepreneurial journey.
Bio:
Tracy L. Cherpeski - MBA, MA, CPSC, is an executive coach and leadership development expert. With a background in operations and a passion for bringing out peoples’ potential for success, she serves her clients with the highest level of professionalism, with a keen eye toward improving operational structures and productivity, and increasing profitability.
Her coaching, consulting and training programs offer integrated leadership, executive development, and mindset mastery. Tracy has shared her coaching and consulting programs and workshops with small business owners, industry groups, networking organizations, government organizations and corporations. Originally from the Pacific Northwest, Tracy now resides in Chapel Hill, North Carolina.
Connect With Us:
Wednesday Sep 07, 2022
Wednesday Sep 07, 2022
Today I’m speaking with the thoughtful and deep Drexwell Seymour of HLB, an accounting firm in the Turks and Caicos, and author of “Rise up and Take Your Position: Don’t give up. Find your gift and cultivate it”
Drexwell shares how he is dedicated to supporting his local community through employment and training opportunities at his company, that while he is very good at and enjoys accounting, his TRUE passion is in helping people overcome an inferiority complex and rise to the best version of themselves, hence the title of his book.
In addition to sharing his passion for helping others, Drexwell shares sage advice about being a business founder, including the importance of creating multiple streams of income, contingency plans to recession-protect your business, and building relationships with the people in your life.
You won’t want to miss when shares his wisdom toward the end, which is that everyone has something inside of them, but we’ve all got to get over the fear and take a step toward our purpose.
Drexwell shared with me that he aspires to expand his motivational speaking business, and I want to put in a plug for him here. He is warm, dedicated to excellence, full of passion and purpose, and would be a great addition to your lineup if you’re planning an event or looking for a speaker for your organization. Make sure to connect with Drexwell by clicking on the links in the show notes, OK?
So, you know what to do now: grab a beverage or a snack and settle-in to listen to Drexwell and his amazing journey.
Bio:
Drexwell Seymour grew up on a small island in the Turks and Caicos Islands. His family was poor and so Drexwell thought he would never achieve his dream of becoming an accountant. However, in 1986, an American family provided scholarships to the students from the Turks and Caicos and Drexwell became the first recipient of that scholarship and completed his degree in 1989 and then went on to complete his MBA in Finance. Despite these academic achievements, Drexwell suffered from an inferiority complex which started from his childhood until four years ago when he discovered his purpose in life which is to inspire, encourage and influence others. During this time of discovery, Drexwell realized that he is great and came into this world for a purpose. He has recently written and published a book called Rise Up and Take Your Position which is found on amazon. He is the managing partner of HLB TCI, an accounting firm that he established in 2013. He is married to Joanna and they have five children.
Find Drexwell:
Connect With Us:
Wednesday Aug 31, 2022
Wednesday Aug 31, 2022
Welcome to Episode 68. I think of seasons in business as in nature, that things flow, and sometimes we’re in what appears to be a fallow season and other times we’re in rapid growth, blossom and fruiting seasons.
Today’s guest Purdeep Sangha, shares how growing up on an orchard influenced the mindful way he lives and conducts his business. Purdeep is the founder of Sangha Worldwide, a business advisory services agency, and author of “The Complete Man” book, host of The Male Entrepreneur AND the Mind Shot podcast, and all-around wonderful human.
Purdeep shares how he felt this entrepreneurial journey was chosen for him, and how he felt led to support men in their quest for success and fulfillment in ALL areas of life.
I love how much of his upbringing and family experience have influenced Purdeep’s approach to his business and how he mentors men in becoming their complete selves.
Listen carefully to how Purdeep has woven his holistic mindset to all areas of his business and life. I am particularly fond of the Seik wisdom he embraces, which says that being complete means that you’re growing.
Purdeep’s parting wisdom is:
- Focus on emotions in your work: find your energy and power and harness them
- If you can master your emotions, you can transfer them into good work
- Turn understanding and mastering your emotions into a game, and experiment with that.
There is so much well-rounded and resonant advice in this interview. I can’t wait to hear what you think.
So, grab a beverage or a snack and settle-in to listen to Purdeep and his amazing journey.
Bio:
Purdeep Sangha is widely known as “The Strategist For Businessmen” and teaches men how to become THE COMPLETE MAN. His personal mission is to help men grow their businesses massively, increase their personal fulfillment in life and improve their relationships with their wife and kids. He is the founder behind the movement of men becoming mindful alpha males. Men who experience complete victory and have it all. As an award-winning author, entrepreneur, speaker, podcaster, business advisor, husband and father, Purdeep knows exactly how tough it can be to balance a successful business with a happy family. After studying and working with some of the most successful men around the globe, Purdeep shows men the neuroscience behind becoming limitless.
Find Purdeep:
Connect With Us:
Wednesday Aug 24, 2022
Wednesday Aug 24, 2022
Thanks for tuning-in again for a new episode of Entrepreneur Mindset-Reset, THE podcast where entrepreneurs just like you and me learn how to take back our time and scale our businesses.
Before we dive in to today’s episode, I want to take a moment to remind you that we believe that Black Lives Matter, Love is Love, no human is illegal, women’s rights are human rights, access to healthcare ought to be a basic human right regardless of employment or wealth status, and that if one person is not free, none of us are free. During these turbulent and uncertain times, we believe strongly that reconnecting with our own humanity will help smooth the edges of these tumultuous times. Be sure to be kind to yourself and to others; you never know what someone is going through.
Let’s talk about today’s episode. I’m speaking with Melissa Ng, a multi-passionate founder of multiple successful companies and Co-Founder & Business Strategist, and Facebook Ads Expert at Launchers Academy.
Melissa tells us that our best bet is always to start with the data, no matter what industry we’re in. She highly recommends checking Google Trends to see where the volume of searches is, and that will help us understand where to put our efforts.
Something I didn’t expect to hear about an E-commerce teaching platform is that Launchers Academy have their students create vision boards and to get super clear on their big WHY before going headlong into their new business. That sounds like excellent coaching, if you ask me.
She shares so much, and I’m certain if you’re interested in creating a new source of income, you’ll want to take notes. Even if e-commerce isn’t your thing, Melissa drops so much mindset wisdom, so take notes anyway.
Her parting wisdom is:
- Collect and analyze data
- Test early and often
- Hire a really good team
- You’ll hustle to get to your first 6 figures, and then after that it’s all about duplicating and making small adjustments.
I hope you enjoy this interview with Melissa as much as I did. There’s so much to learn here. So, grab a beverage or a snack and settle-in to listen to Melissa and her amazing journey.
Melissa’s Bio:
Melissa has always been multi-passionate and interested in many different areas of business growing up. With eyes set on a path in business, Melissa completed her Bachelor of Commerce at the University of British Columbia and completed her Certified Public Accountant (CPA) designation. She started her career working in Finance, specifically in Mergers & Acquisitions and quickly moved up the corporate ladder as a Corporate Development Manager. After 3 years in the Corporate world, she felt like something was missing and quit Finance to pursue her passion in Digital Marketing. At the same time, she jump started her journey into entrepreneurship. Since then, she has built 3 businesses- a Strategic Design Agency, running multiple eCommerce stores, and an eCommerce Mentorship Agency. Her greatest fulfillment comes from building things from the ground up, and making a strong impact on her community and helping people reach their financial goals.
Find Melissa:
Interview with Jaiden Vu, co-Founder of Launchers Academy
Connect With Us: