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Top 5% globally ranked podcast for healthcare practice owners. Prevent burnout, grow profitably. 215+ episodes, 51 countries.
Welcome to Thriving Practice - the business podcast that proves independent physicians, dentists, therapists, and healthcare practice owners can build profitable, efficient practices while actually enjoying their lives.
By the Numbers:
- 215+ episodes featuring top-tier practice owners and healthcare business experts
- Global Top 5% ranking on Listen Notes among all podcasts
- 51 countries reached globally
- 9 seasons of proven practice management strategies
- Weekly episodes with actionable insights you can implement immediately
Hosted by Tracy Cherpeski, MBA, MA, CPSC - executive coach, business consultant, and CME-approved educator with 15+ years specializing in healthcare practice consulting. Tracy brings you successful practice owners, industry experts, and medical association leaders, all united in helping private practices stay private and thrive.
Subscribe now and join our community at ThrivingPracticeCommunity.com for ongoing support from practice leaders who've been where you are.
Episodes
5 hours ago
5 hours ago
After more than 18 years in insurance-based healthcare, Dr. Samantha Mekrut made a decision a lot of physicians dream about: she left to build something better. The result is Meristem Family Medicine — a direct primary care practice in Medfield, Massachusetts, where patients pay a flat monthly membership fee, appointments run 30 to 60 minutes, and the administrative machinery of insurance billing is nowhere to be found.
See Where Your Practice Stands: Take our Practice Growth Readiness Assessment
Read the full show notes, memorable quotes, and key takeaways.
In this episode, Tracy sits down with Dr. Mekrut to unpack the real difference between direct primary care and concierge medicine, what it actually takes to make an affordable membership model work, and why eliminating insurance billing overhead is the key that makes it possible.
They also get into Dr. Mekrut’s specialty: menopause care for women in midlife. From the flawed rollout of the Women’s Health Initiative study to the community library talks she hosts to educate patients without selling them anything, Dr. Mekrut is approaching women’s health the way more of us wish the system would.
See Where Your Practice Stands: Take our Practice Growth Readiness Assessment
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5 days ago
5 days ago
Burnout is one of the most talked-about topics in healthcare — and still one of the most misunderstood. In this SNACK episode, Miranda Dorta turns the mic around and puts Tracy in the hot seat for an unscripted conversation about what burnout prevention actually requires. Not the surface-level version. The real one.
Read the full show notes, memorable quotes, and key takeaways.
Sign up for the Prevention Paradigm Masterclass.
Tracy breaks down why the self-care checklist approach misses the mark, how practice ownership compounds burnout risk in ways that employed providers rarely face, and why real prevention is a structural decision — not just a personal one. She also shares where most practice owners skip the prevention work that costs them the most long-term, and what to do right now if you're already in the thick of it.
This conversation is built on research, grounded in Tracy's CME-based content, and refreshingly practical — no platitudes, just real frameworks for building a practice that doesn't burn you down.
Don't miss The Prevention Paradigm masterclass on April 28th — the link to register is in the show notes. To schedule a consultation with Tracy, visit thrivingpracticecommunity.com.
Read the full show notes, memorable quotes, and key takeaways.
Sign up for the Prevention Paradigm Masterclass.
See Where Your Practice Stands: Take our Practice Growth Readiness Assessment
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Wednesday Apr 08, 2026
Wednesday Apr 08, 2026
What if your practice is one of the last true neighborhoods your patients have access to? In this episode, Tracy Cherpeski sits down with Lisa Prior — leadership and change consultant and author of the forthcoming Rubber Avenue: When Work Was the First Neighborhood — for a conversation that reframes where practitioner burnout really comes from.
See Where Your Practice Stands: Take our Practice Growth Readiness Assessment
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Lisa grew up in Naugatuck, Connecticut, the world's first rubber town, and has spent years researching how the collapse of company towns and community institutions has quietly shifted an enormous emotional burden onto frontline healthcare providers. She shares her father-in-law's remarkable story of standing up for 750 retirees' medical benefits, why she believes we're at 'a fork in the river,' and what a new social contract between work and community could look like.
This one went places we didn't fully expect — and it's exactly the kind of conversation that helps practice owners understand why this work matters so much, and how to sustain it.
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Wednesday Apr 01, 2026
Wednesday Apr 01, 2026
What if burnout isn't really about overwork — and has more to do with being stuck at the wrong altitude?
Join us for our upcoming Masterclass, Prevention Paradigm: Catching Burnout Before it Catches You. https://www.tracycherpeski.com/prevention-paradigm
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In this solo episode, Tracy introduces the Altitude Shift: the skill of moving, on purpose, between zoomed-in execution and zoomed-out vision. It's the practice that sharpens your decisions, protects you from burnout, and keeps you connected to the reason you built your practice in the first place.
You'll hear the story of Dr. M — a thriving solo practice owner who couldn't remember the last time she wasn't in firefighting mode. Tracy shares the two altitudes, why most bad decisions come from the wrong one, and a simple audit you can use before any significant choice. She also gets into the neuroscience of why slowing down isn't optional — and the daily practices she architects into her own life to keep the horizon in view.
If you've been running on will power, feeling reactive, or sensing that you've lost the thread of what you're building — this episode is for you.
Is your practice growth-ready? See Where Your Practice Stands: Take our Practice Growth Readiness Assessment
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Friday Mar 27, 2026
Friday Mar 27, 2026
With acquisition offers arriving, reimbursement cuts looming, and colleagues selling, a lot of practice owners are quietly asking: is staying independent even worth it? In this SNACK episode, Miranda Dorta sits down with Tracy Cherpeski to get her unfiltered take on that question.
See Where Your Practice Stands: Take our Practice Growth Readiness Assessment
Read the full show notes, memorable quotes, and key takeaways.
Tracy shares her framework for helping practice owners separate burnout from a genuine readiness to sell—and why making a major life decision from a place of exhaustion or fear is never the right move. She talks about what independent ownership actually gives providers that a hospital employment contract can't, why cash reserves and a 12-month plan are non-negotiable right now, and what due diligence looks like if selling really is the right path.
Tracy also opens up about the personal story behind her mission—her daughter's health journey and the independent provider who changed everything—that explains why this work is more than professional for her.
See Where Your Practice Stands: Take our Practice Growth Readiness Assessment
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Wednesday Mar 25, 2026
Wednesday Mar 25, 2026
What if the biggest obstacle to your health isn't time or willpower—but the fact that nobody ever taught you how to take care of yourself? In this episode, Tracy Cherpeski sits down with Dr. Hannah Brandt, a doctor of physical therapy and founder of Physique Triage, who helps women in healthcare build sustainable fitness and nutrition habits without turning their lives upside down.
See Where Your Practice Stands: Take our Practice Growth Readiness Assessment
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Dr. Hannah lost over 60 pounds herself—and discovered that even with a doctorate, she had to figure out healthy living the hard way. Now she helps other women in healthcare do it smarter. Her approach: find your gaps first. Assess your hydration, movement, and eating before changing anything—then make small, sustainable shifts that actually stick.
In this episode, you'll hear why healthcare providers are conditioned to put themselves last, what a realistic first step really looks like, and why 'okay' and 'fine' are a lot closer to 'great' than most people realize.
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Wednesday Mar 18, 2026
Wednesday Mar 18, 2026
What separates a thriving private practice from one that's perpetually stuck? According to Paul Vigario, founder of SurfCT and strategist to over 12,000 healthcare practices worldwide, it comes down to two things: attention and compliance. Getting the right patients in the door, and building systems that keep them—without the owner burning out in the process.
Read the full show notes, memorable quotes, and key takeaways.
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In this episode, Tracy sits down with Paul to unpack what branding really means for independent practice owners (hint: it's not your logo), why flat revenue is actually a loss, and how awareness—not intelligence—is the true driver of business success. Paul also shares the surprising lessons his wine vineyard taught him about patience, vision, and building something that grows on its own timeline.
If you've been wondering why your practice isn't growing the way you imagined—or you're ready to stop being an operator for someone else's system—this episode is for you.
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Friday Mar 13, 2026
Friday Mar 13, 2026
If you make good revenue but still feel like there's never enough money in the practice, you're not broken—you're probably just missing financial clarity. In this SNACK episode, Tracy Cherpeski and Miranda Dorta get into one of the most common and least-discussed gaps in independent healthcare: the difference between having a great accountant and having a real financial strategy.
Read the full show notes, memorable quotes, and key takeaways.
See Where Your Practice Stands: Take our Practice Growth Readiness Assessment
Tracy talks about why even accomplished practice owners avoid their numbers (it's not laziness—it's cultural, professional, and deeply human), what to look for when revenue looks fine but money is always tight, and why she sees money as a tool rather than a moral statement.
You'll also hear about the newest offering from Tracy's team: fractional CFO support for practice owners who are ready to move from financial survival mode to strategic, forward-looking growth.
See Where Your Practice Stands: Take our Practice Growth Readiness Assessment
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Wednesday Mar 11, 2026
Wednesday Mar 11, 2026
Most practice owners know they need to market their practice—but far fewer know how to evaluate whether it's actually working. In this episode, Tracy sits down with Cameron LiButti, founder of Bidview Marketing, who brings an engineer's precision to healthcare practice marketing strategy.
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See Where Your Practice Stands: Take our Practice Growth Readiness Assessment
Cameron shares how he uses local SEO data to assess competitive landscape before recommending any budget, why results realistically take 6–12 months (and what changes that timeline), and why your front desk team is a critical piece of your marketing success—not just your operations.
He also covers the costly pattern of turning marketing on and off without giving it time to work, why rural and urban practices need entirely different strategies, and how newsletters consistently hit 50%+ open rates when they lead with relationship over promotion.
If you've wondered whether your marketing dollars are doing anything—or where to even start—this is an episode worth your time.
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Wednesday Mar 04, 2026
Wednesday Mar 04, 2026
You were trained to put yourself last. Not explicitly—nobody handed you a brochure. It happened through culture, through modeling, through what got rewarded in medical school and residency and every clinical environment since. And by the time you opened your own practice, you were running yourself exactly the way the system trained you to: straight into depletion.
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In this solo episode, Tracy Cherpeski names what most providers already feel but rarely say out loud: the conditioning that made you extraordinary in the clinic may also be what's driving your burnout. She breaks down why early-stage burnout looks nearly identical to excellence, what it costs the practice when the leader is operating from last place, and what genuine sustainability actually looks like in a thriving independent practice.
This isn't about working less. It's about leading smarter—treating your capacity as a real variable, building structures that don't require superhuman endurance, and finding the kind of community that actually getsit.
See Where Your Practice Stands: Take our Practice Growth Readiness Assessment
Read the full show notes, memorable quotes, and key takeaways.
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