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Top 5% globally ranked podcast for healthcare practice owners. Prevent burnout, grow profitably. 215+ episodes, 51 countries.
Welcome to Thriving Practice - the business podcast that proves independent physicians, dentists, therapists, and healthcare practice owners can build profitable, efficient practices while actually enjoying their lives.
By the Numbers:
- 215+ episodes featuring top-tier practice owners and healthcare business experts
- Global Top 5% ranking on Listen Notes among all podcasts
- 51 countries reached globally
- 9 seasons of proven practice management strategies
- Weekly episodes with actionable insights you can implement immediately
Hosted by Tracy Cherpeski, MBA, MA, CPSC - executive coach, business consultant, and CME-approved educator with 15+ years specializing in healthcare practice consulting. Tracy brings you successful practice owners, industry experts, and medical association leaders, all united in helping private practices stay private and thrive.
Subscribe now and join our community at ThrivingPracticeCommunity.com for ongoing support from practice leaders who've been where you are.
Episodes
Wednesday Jun 26, 2024
Wednesday Jun 26, 2024
Welcome to today’s solo episode, where Tracy explores the heart of healthcare entrepreneurship and the pivotal role of the Thriving Practice Community in empowering practice owners. In a landscape where physician practice ownership is dwindling, and the allure of entrepreneurship is overshadowed by the daunting challenges of operational management and burnout, the discussion today centers on a beacon of hope and guidance for healthcare practitioners.
Main Themes:
- Decline in Physician Practice Ownership: Tracy kicks off the episode by addressing the concerning trend reported by the American Medical Association, highlighting the shift from entrepreneurship to employment among new physicians. What’s driving this change, and what can be done to reverse the tide?
- Challenges Facing Healthcare Entrepreneurs: Tracy navigates through the rough waters of the healthcare industry, focusing on the lack of business training, operational burdens, and the looming shadow of burnout. These factors not only threaten the sustainability of independent practices but also impact the quality of patient care.
- The Role of the Thriving Practice Community: Discover how this dedicated community is making strides in supporting healthcare practice owners. From business consulting to leadership masterclasses, we explore the suite of solutions aimed at bridging the gap between medical expertise and business acumen.
- Unlocking Potential Through Innovation: Tracy dives into the insights from our recently released white paper “Unlocking the Potential of Health Care Practices.” Learn about the importance of tailored business education, the power of peer support, and how effective use of technology and outsourcing can revolutionize practice management.
- Creating a Supportive Ecosystem: The episode highlights the community’s initiative to launch a platform for networking, idea exchange, and collaboration. This segment sheds light on how fostering a supportive ecosystem can lead to professional development, enhanced patient care, and, ultimately, entrepreneurial success.
- Access to Resources: Lastly, Tracy shares how joining the Thriving Practice Community can open doors to executive coaching, workshops, and a network of peers, all designed to empower healthcare leaders to take control of their practices, become outstanding leaders, and positively impact the healthcare industry.
Closing Thoughts:
In wrapping up, Tracy reflects on the critical need for resources, support, and community in navigating the challenges of healthcare entrepreneurship. The Thriving Practice community stands out as a lighthouse for those seeking to grow their practices while maintaining a healthy work-life balance and contributing to the betterment of the healthcare system.
Don’t miss this enlightening discussion on the path to thriving in healthcare entrepreneurship, right here on our podcast. Join Tracy as she uncovers the keys to unlocking the full potential of private healthcare practices, fostering a new era of independent practice owners who are as savvy in business as they are in medicine.
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Wednesday Jun 12, 2024
Wednesday Jun 12, 2024
In today’s episode, we dive into the invaluable insights from Carl White, founder of MarketVisory Group, a healthcare marketing agency that zeroes in on the importance of personal connections and the pivotal role of patient relationships in the growth of private practices.
Main Themes:
- The Essence of Ownership and Knowledge: Carl White emphasizes the crucial need for healthcare providers to not only own their practices but to also have a deep understanding of key financial metrics. Regular monitoring of profitability is not just recommended; it’s deemed necessary for sustained success.
- Marketing as a Growth Catalyst: The conversation sheds light on marketing’s indispensable role in drawing patients and achieving set growth targets. It’s not just about getting the word out; it’s about enhancing the patient experience through intentional marketing efforts and community engagement.
- Differentiation and Value Proposition: Success in today’s competitive healthcare market demands differentiation. MarketVisory Group stresses the importance of identifying and leveraging unique strengths to offer a clear value proposition to patients.
- The Challenges of Transparency and Trust: Building trust with potential patients involves a commitment to transparency, authenticity, and integrity. The unpredictable nature of marketing outcomes and the patience required to see the results of campaigns are also discussed.
- The Balance Between Consistency and Adaptability: Marketing is portrayed as a delicate balance, requiring both consistency in efforts and adaptability to change. The episode explores how practices can maintain this balance to stay ahead.
- Choosing the Right Marketing Partner: With a plethora of marketing strategies and agencies out there, Carl White advises on the importance of being discerning in selecting a marketing partner that aligns with the practice’s values and objectives.
Conclusion: Carl White’s perspective is a compelling reminder of the importance of personal connections, understanding the financial underpinnings of a practice, and the strategic use of marketing to foster growth. This episode is a must-listen for healthcare providers looking to navigate the complexities of marketing in today’s competitive environment.
Stay tuned for more insightful discussions on the business of healthcare and growth strategies, right here on Thriving Practice.
Carl’s Bio:
Carl White, founder of MarketVisory Group, focuses on helping private practices in healthcare stay private. Carl has over 20 years of experience doing marketing in healthcare. For much of his career he worked at Baxter and Hollister. In 2017 he launched MarketVisory Group so he can broaden his reach and work with a wide variety of doctors, clinicians, and patients. Carl is a Duct Tape Marketing Certified Consultant. He lives in Northbrook, IL.
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Download our White Paper: A Business Blueprint for Practice Owners
Wednesday May 29, 2024
Wednesday May 29, 2024
In this solo episode, host Tracy Cherpeski gets candid about the importance of healthcare entrepreneurs safeguarding their own mental and emotional well-being in order to show up fully for their patients, lead their teams effectively, and build sustainable, profitable practices.
As Tracy shares, the common entrepreneurial struggles of burnout, overwhelm, and lacking work-life balance are amplified in the healthcare space due to the highly emotional and demanding nature of patient care. However, doing the inner work of personal development, self-care, and healing isn't just vital for the practice owner's health - it allows them to bring more empathy, presence and impact to every patient interaction.
Tracy explores the truth that "healed people heal people" and why incorporating complementary, mindfulness-based modalities like energy work, sound healing, and breathwork into the practice can be incredibly beneficial on multiple levels:
For Patients:
- Creates a relaxing, sensory-based experience to counteract "white coat syndrome"
- Enhances receptivity to primary treatment protocols
- Provides holistic, integrative offerings that many patients are seeking
For Practice Owners:
- Additional revenue stream from offering complementary services
- Immersing in these practices provides nervous system regulation
- Deepens capacity for grounded presence during patient interactions
- Supports longevity and resilience by preventing burnout
The episode closes with a call to action for practice owners to book a consultation call with Tracy to explore certifying in an integrative modality, adding practitioners to their staff, or developing an overall strategy for prioritizing mental/emotional self-care. As Tracy emphasizes, investing in your inner wellbeing is the greatest gift you can give your patients and your business's success.
Episode Summary:
- The importance of healthcare entrepreneurs caring for their mental health
- How practice owners' personal healing impacts patient care
- The benefits of offering integrative, mindfulness-based services
- Generating an additional revenue stream through complementary modalities
- Using breathwork, energy work, etc. for practice owners' self-care
- Call to action to book a consultation call on this topic
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Wednesday May 15, 2024
Wednesday May 15, 2024
Welcome to another episode! Today we’re speaking with Maureen Clancy, a licensed clinical social worker and group practice owner who specializes in working with women, queer, and nonbinary individuals who have suffered childhood trauma.
Maureen shares how alternative healing modalities can support both your patients and clients and your business.
Challenging Conventional Therapy:
- Encouragement for therapists to question their hesitations about alternative healing methods.
- The impact of institutional pressures, white supremacy, and licensing board concerns on therapeutic practices.
Licensing and Insurance Constraints:
- How these factors influence therapists’ approach to treatment.
- The importance of ethical and legal considerations in adopting alternative payment methods.
Acceptance of Alternative Healing Modalities:
- Discussion around the lack of mainstream acceptance for practices like mindfulness and Reiki.
- The role of informed consent when integrating these practices into therapy.
Therapists’ Resistance vs. Client Demand:
- Recognizing the conflict between clinicians’ concerns over licensure and clients’ preferences for integrative approaches.
- Building trust through the inclusion of alternative healing methods.
Integrating Services for Practice Growth:
- Sharing positive experiences and insights on combining therapy with services like Reiki.
- Suggestions for therapists to package alternative healing with traditional therapy for revenue enhancement.
Non-Linear Healing and Comprehensive Packages:
- Considering the non-linear nature of healing, especially for trauma survivors.
Healing and the LGBTQ Community:
- Acknowledging the growing support for the LGBTQ community in the US.
- The belief that individuals who have healed can better support others in their healing journey.
Remember to subscribe and tune in for more discussions on the intersection of traditional and alternative healing in the world of therapy.
Maureen’s Bio:
Maureen Clancy is a licensed therapist and trauma expert with 20 years of experience, specializing in helping women navigate significant life changes and childhood trauma. She is the creator of the Gate Passages Framework, a structured, bottom-up approach to trauma healing and life transitions. Certified in EMDR and trained in Sensorimotor Psychotherapy, Internal Family Systems, and AEDP, Maureen integrates Reiki, Tarot, and flower essences into her therapeutic practice for a holistic approach to healing.
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Wednesday May 08, 2024
Wednesday May 08, 2024
Welcome to another episode of Thriving Practice. Today we’re taking a slight departure from the “norm” and talking with Julie Ann Otis, Founder of Samana Healing, somatic healer and practitioner educator. We’re diving into the serene world of alternative therapies and the enchanting New England charm. Join us as Julie Ann shares their love for Boston, the ocean, and how these elements intertwine with their unique approach to healing and wellness.
We discuss:
Alternative Therapies: The conversation takes us through a journey of alternative healing practices such as energy healing, shamanic journeying, somatic therapy, and spiritual healing, exploring their growing acceptance in modern healthcare.
Integrating Spirituality and Medicine: We discuss the increasing openness to incorporating spirituality into healing, and how body-related experiences are gaining credibility alongside traditional medicine.
Beyond Talk Therapy: Julie Ann shares insights into how clients often seek out their alternative therapies after finding limited results with conventional talk therapy, and how they facilitate a shift in focus towards creating a fulfilling life.
Intuitive Intelligence: Emphasizing the power of intuition, Julie Ann explains the importance of letting feelings guide decisions, particularly in healthcare, and how this intuitive approach can be transformative.
Practitioner’s Motivation: We discuss the heartfelt reasons why practitioners are drawn to start their own healing practices, aiming to bring about change on a soulful and emotional level.
Client Transformation: The concept of a “fairy godmother wish list” is introduced as a tool for clients to define their goals, leading to rapid expansions in identity and purpose.
Global Reach Through Technology: With the use of technology, Julie Ann celebrates being able to connect with clients worldwide, highlighting the importance of intercultural exchanges in the healing process.
Inspirational Travels: Julie Ann recounts travel experiences, particularly in Bali, that have significantly influenced their practice in energy healing and opened them up to new realities.
Quantum Physics Meets Intuition: A fascinating discussion on how the principles of quantum physics intertwine with intuitive practices within the field of alternative therapy.
To wrap up, Julie Ann reminds us to weave humor into our daily interactions and reflects on the mysterious draw that brings clients to them, suggesting a greater force at work in the healing journey.
Julie Ann’s Bio:
Julie Ann Otis is a metaphysician, shamanic practitioner, and wiseass. They offer somatic therapy and energy healing as pathways to radically shift reality. Julie Ann founded Samana Healing in 2014 with the mission of empowering people to radically change their reality. “Ease. for. every. body.” has been the message they have brought forth in their teachings and healings. As our planetary transformation unweaves the spells of domination and separateness, Julie Ann offers expert guidance in unwiring old systems from our individual experience and in relationship. They teach a broad toolkit of practices including energy healing, shamanic journeying, creative visualization, meditation, applied metaphysics, and somatic therapy. In addition to their therapeutic work with individuals and couples, Julie Ann offers a two-year training for healers, coaches, and therapists who wish to deepen and broaden their energetic and somatic toolkits.
Julie Ann brings to their practice 20 years of experience in Buddhist psychology, vipassana and metta meditation practices, creative practice, and body-mind integration work. Their ecstatic spiritual awakening in 2011 and the subsequent unfolding of their life’s work have given them first-hand evidence of our collective spiritual guidance as we heal ourselves and our planet. Julie Ann is grateful for their remarkable teachers around the globe including Seven Stones Leadership, the Focusing Institute, Spirit Rock Meditation Center, Insight Meditation Society, Cambridge Insight Meditation Center, the Contemplative Dance Community, and Dell'Arte International. A staunch advocate for the healing power of somatic exploration and healing through art, Julie Ann has created art installations for the Institute for Contemporary Art Boston, Boston Center for the Arts, the American Repertory Theater, the City of Boston, and Harvard University. They have also published three volumes of poetry and performed at poetry festivals in Mexico, Honduras, Peru, and the United States. More information at www.julieannotis.com.
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Wednesday May 01, 2024
Wednesday May 01, 2024
Introduction:
Welcome to a new episode! Jessica Martin, a former school psychologist turned dental practice manager and consultant, joins Tracy today. They discuss Jessica’s journey from education to healthcare and the pivotal role of psychology in patient care and the critical intersection of psychology and patient care, focusing on how a psychological approach to patient care can revolutionize healthcare experiences.
Innovative Patient Care Strategies:
Jessica introduced the simple concept of temperature control and comfort items like blankets to create a sensory experience that calms patients. She emphasized that redesigning patient intake forms to include emotional well-being, not just medical history, can be incredibly helpful both to staff and patients.
Improving Patient Experience:
Jessica highlights how empathy in healthcare settings can reduce shame and build trust. The benefits of a patient-centric approach enhance efficiency and the overall patient experience. Creating a relaxed environment to expedite care and improve interactions with patients is something often overlooked, but incredibly supportive of a positive patient experience.
Business Perspective:
Jessica makes the business case implementing sensory support for patients:
- Strategies that leverage patient loyalty and satisfaction to drive business success.
- The importance of referrals, case acceptance, and compliance in private practice growth.
- The correlation between patient relaxation and the ease of procedures.
- The impact of a relaxed state on patient comfort, compliance, and overall satisfaction.
Jessica’s Bio:
Jessica Martin is the owner of Martin Management Consulting and co-owner of Martin Dental, a successful dental spa in Eau Claire, WI. Jessica is a licensed school psychologist and helps medical professionals understand why patients feel anxious or fear at the dentist and other medical appointments. Jessica has created strategies for medical professionals to remove some of the most common barriers to care. She loves sharing ways to make the experience positive for every patient. Jessica has assisted 90+ business professionals thrive and be more successful. She is a mom of two and has been married to Dr. Tony Martin since 2006.
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Schedule Strategy Session with Tracy
Thriving Practice Community Instagram
Wednesday Apr 17, 2024
Wednesday Apr 17, 2024
In this inspiring episode, Jamey Schrier, a physiotherapist turned successful business coach, shares his remarkable journey from the thrills of starting a private practice to the challenges of managing a growing team and maintaining work-life balance. Jamey's authentic and engaging storytelling offers invaluable lessons on overcoming adversity, effective leadership, and the importance of personal growth in achieving professional success.
Key Takeaways:
- Jamey's transition from clinic owner to dealing with the stresses of employee management and its impact on his personal life.
- The turning point after a fire destroyed his clinic, leading him to re-evaluate his priorities and approach to business.
- How perseverance, delegation, and clear communication transformed Jamey's practice, leading to significant growth.
- The parallel between leadership and parenting, emphasizing the need for support systems like therapy and coaching.
- Overcoming personal biases, hiring challenges, and the role of self-awareness in effective decision-making.
- The emotional and financial costs of lack of clarity, and Jamey's evolution as a leader and person.
- Opportunities for growth through positive associations, networking, and surrounding oneself with influential people.
- Jamey's actionable advice, including taking his "Practice Quiz" to identify areas for improvement.
- The importance of applying knowledge rather than just learning, with a call to action for practice owners.
Whether you're a healthcare practitioner, business owner, or anyone seeking inspiration for personal and professional growth, this episode is a must-listen. Jamey's story is a powerful reminder that success lies in the relentless pursuit of self-improvement and the willingness to adapt and lead with authenticity.
Jamey’s Bio:
Jamey Schrier, P.T. is a best-selling author, speaker and CEO of Practice Freedom U, a business coaching and training company who's helped hundreds of practice owners create highly profitable businesses. Jamey is a former private practice owner and his book, The Practice Freedom Method has helped scores of practitioners Work Less, Earn More, and enjoy a life they deserve.
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Thriving Practice Community Instagram
Wednesday Apr 03, 2024
Wednesday Apr 03, 2024
Welcome to our latest episode! Today, Tracy’s flying sola and diving into an exciting approach that’s reshaping the healthcare industry: the integration of functional nutrition and health coaching into medical practices. Here are the key highlights and themes she covered:
- Scaling Up Without Burnout: Discover the Thriving Practice community’s mission to help healthcare practice owners grow their businesses efficiently. We discuss how business consulting, leadership training, and educational resources can prevent burnout and promote sustainable practice growth.
- A Holistic Approach to Patient Care: Learn why functional nutrition and health coaching are becoming essential services for modern healthcare providers. We delve into how these services can significantly improve patient outcomes, particularly regarding energy levels, mood, and digestion.
- Building Stronger Patient Relationships: Understand the benefits of personalized nutrition plans and health coaching in fostering deeper connections between patients and providers. We discuss how this integration can make practices stand out and provide more cost-effective care.
- Research-Backed Innovations: We emphasize the importance of research in supporting the adoption of nutrition-focused care models in primary care settings. Listeners will get insights into the latest findings that endorse this holistic approach.
- Expert Guidance for Growth: Providers seeking to transform their practices can tap into a wealth of knowledge from our previous podcast episodes. We encourage our audience to subscribe for expert advice on various aspects of practice development.
Remember to subscribe for more insights and strategies. Thank you for joining us!
Tracy’s Bio:
Tracy Cherpeski, MBA, MA, CPSC, is a Business Consultant and Executive Coach with over 20 years of experience. Tracy is the go-to expert for private practice owners and their teams, teaching them how to optimize their time and scale their practices without sacrifice. She helps her clients take back their time and energy to start living a fulfilled life as a high-impact provider and CEO. Tracy is host and executive producer of Thriving Practice podcast, and works with healthcare practice owners around the world.
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Wednesday Mar 20, 2024
Wednesday Mar 20, 2024
Welcome to Thriving Practice, the healthcare podcast where we talk about all things business. Our expert guest today is Jillian Greaves, a Functional Dietitian who helps women reclaim their health through hormone balancing, lifestyle changes and nutrition. Today we’re diving deep into the world of helping professionals and the evolving dynamics of private payment models.
You’ll hear Jillian’s journey from working in a busy hospital system serving patients in endocrinology, and how she moved away from the traditional hospital model to starting her own practice.
Here’s what we cover:
- The potential for greater financial sustainability and independence that comes with a private pay model.
- Exploring the psychological barriers that professionals might face, such as guilt associated with earning money from helping others.
- Strategies for mindset work to overcome these barriers and embrace the value of one’s expertise.
- The importance of standing out in a crowded market when clients are paying out of pocket.
- Tips for helping professionals to differentiate their services and highlight their unique offerings.
- The potential hurdles when moving away from an insurance-based model.
- Discuss how to maintain accessibility to services while operating a private pay business.
Strategies for a Smooth Transition
Understand Your Worth: Know the value of your services and be confident in communicating it.
Educate Your Clients: Help them understand the benefits of private pay, such as more personalized care and confidentiality.
Marketing Mastery: Invest in marketing that resonates with your target audience, focusing on the outcomes and benefits of your unique approach.
Provide Payment Options: Ease the transition for your clients by offering flexible payment plans or sliding scales.
Jillians’ parting wisdom is this: evaluate the benefits and challenges of transitioning to a private pay model, and consider how you could serve your patients differently doing things your own way.
We ask you to please leave a review so more practice owners like you can find us. Be sure to subscribe so you never miss an episode.
Jillian’s Bio:
Jillian is Functional Dietitian and Women's health specialist, the owner of the private practice Jillian Greaves Functional Nutrition & Wellness, and the creator of the PCOS Root Reversal Program. Jillian provides comprehensive nutrition and lifestyle counseling to women, with a special emphasis on PCOS, hormone balance, and digestive health. Jillian helps clients identify and address the root causes of their hormone and digestive symptoms naturally using advanced lab testing, personalized nutrition, and supportive lifestyle therapies as the first line of intervention. It's her mission to empower women to take back control of their health, reclaim their confidence, and experience life at its fullest potential.
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Your Body Has Your Back Podcast
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Wednesday Mar 06, 2024
Wednesday Mar 06, 2024
Welcome to Thriving Practice, where we talk about all things business for your healthcare practice. Today’s discussion focuses on the transformation of healthcare, where we dive into the importance of emotional well-being and systemic approaches to patient care.
Our expert guest, Hally Brooke, explores the crucial role of health coaches and medical providers working in tandem to enhance patient outcomes, especially for those battling autoimmune conditions and chronic diseases.
Hally shared her personal journey as a healthy 24-year-old grappling with Shingles, leading her to explore functional medicine and address underlying gut health issues. Her personal account sheds light on the challenge of mystery symptoms, and how making lifestyle changes ultimately brought her back to stasis, even though the cause of her maladies still remains a mystery.
Emotional Well-Being and Chronic Illness:
Our conversation underscores the significance of mental health and lifestyle adjustments in the treatment of chronic illnesses. We look into the impact of trauma on weight loss and general health, advocating for a comprehensive healing strategy.
Hally tells us that the key to healing and recovery lies in asking better, more insightful questions. Both provider and patient can ask better questions to begin the healing journey.
Business Opportunities Through Collaboration in Healthcare:
It’s in your best interest to nurture a diverse healthcare network, including how you can enhance patient care by referring to other experts when needed. We also discussed how such referrals not only improve patient outcomes but can also contribute to the business growth of healthcare practices.
Health coaches are identified as pivotal in guiding patients through the necessary lifestyle changes and adjustments required for better health, something often out of reach for providers due to time constraints.
Wrapping up, we emphasize the shift towards a more integrated and emotionally-attuned healthcare system and the promising outcomes it holds for patients and practitioners alike.
Remember to subscribe for more insightful episodes on the evolving world of healthcare and wellness.
Hally’s Bio:
Hally Brooke is the Founder & CEO of Live Nourished Coaching. She is a Certified Functional Medicine Nutrition Counselor, Nationally Board Certified Health & Wellness Coach, Fox 21 Fitness & Nutrition Expert, and fierce industry advocate.
Her mission at Live Nourished Coaching, is to make the life changing power of health coaching accessible to every single person in the US (to start). Hally and her company move this mission forward through direct to client coaching and innovative strategic partnerships with medical practitioners. She has become a sought after speaker, top level medical practice consultant and built a world class health coaching agency. But what inspires her to do this work every day is getting to see her clients move from illness to health and then from health to wellness, thriving in their lives, finding their own internal motivation to Live Nourished.
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