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Welcome to Thriving Practice - the show for healthcare practice owners who want to grow their practice while taking back their time. Hosted by executive coach and business consultant Tracy Cherpeski, this podcast features exclusive interviews with diverse healthcare business experts and successful practice leaders spanning the globe. Join us for authentic conversations about what it takes to build a successful practice without sacrifice. Our goal is to equip you with the right mindset, strategies and tools to take back your time, grow your practice and elevate your leadership. Subscribe now and then go to ThrivingPracticeCommunity.com to learn more about our modern Community of Practice for ambitious practice leaders who want to do things differently.
Episodes
7 days ago
7 days ago
In this episode, we dive into the world of financial clarity and confidence with Virtual CFO Danielle Hendon. From her unexpected journey from opera singer to CPA, to her mission of transforming business owners' relationship with their numbers, Danielle shares valuable insights about what it really means to be in command (not just in control) of your business finances.
Key Episode Highlights:
- What a fractional CFO does and why it matters for practice owners
- The critical difference between being "in control" vs "in command" of your business
- Why understanding your numbers is about more than just tracking expenses
- How to move from financial anxiety to confidence in your decision-making
- Common challenges highly credentialed professionals face when running a business
- The importance of having data-backed decisions for business growth
- Simple ways to start understanding the story your numbers are telling
- Why splitting up your revenue streams can transform your financial clarity
- How proper financial support can help prevent burnout
Memorable Quote:
"Your time is going to make you so much more money in your zone of genius than trying to figure this piece out."
Key Takeaway:
A budget isn't meant to restrict you - it's a roadmap that guides you toward your business goals. Understanding your numbers doesn't mean giving up control; it means gaining the confidence to make better decisions for your practice's future.
Danielle’s Bio:
Here's a concise professional bio:
Danielle is a CPA and Virtual CFO who helps small business owners maximize their profits and personal income. With over a decade of corporate finance experience, she founded 4 Corners CFO after witnessing firsthand how financial expertise could make or break a business. She translates complex financial concepts into actionable strategies, enabling entrepreneurs to make data-driven decisions, establish sustainable growth, and pay themselves appropriately.
Through her Breakthrough, Focused, and Comprehensive CFO services, she provides scalable financial guidance - from foundational support for emerging six-figure businesses to full-service accounting and strategic planning for established entrepreneurs. Her mission is helping business owners move from burnout to abundance by understanding and intentionally growing their profits.
Find Danielle:
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