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Welcome to Thriving Practice - the show for healthcare practice owners who want to grow their practice while taking back their time. Hosted by executive coach and business consultant Tracy Cherpeski, this podcast features exclusive interviews with diverse healthcare business experts and successful practice leaders spanning the globe. Join us for authentic conversations about what it takes to build a successful practice without sacrifice. Our goal is to equip you with the right mindset, strategies and tools to take back your time, grow your practice and elevate your leadership. Subscribe now and then go to ThrivingPracticeCommunity.com to learn more about our modern Community of Practice for ambitious practice leaders who want to do things differently.
Episodes

Friday Mar 21, 2025
Friday Mar 21, 2025
In this special "snack episode" of the Thriving Practice podcast, host Miranda Dorta interviews Tracy Cherpeski about her journey in building a mission-driven company. Tracy shares her unexpected path into coaching, beginning as a necessity during a major life transition with young children, and evolving into a focused healthcare provider coaching practice. The conversation reveals how her initial desire for career flexibility transformed into a larger vision of creating systemic change in healthcare, while offering insights into leading a mission-driven organization.
Key Points:
- Tracy's journey into coaching was unexpected, transitioning from international work and consulting after a major life change
- The company's evolution from a general coaching practice to a specialized healthcare provider focus
- The importance of staying committed to your mission, even when it feels "weird" (which Tracy notes comes from the word "supernatural")
- How the company's vision expanded from seeking work-life flexibility to creating systemic change in healthcare
- The value of remaining deeply connected to client work while maintaining professional boundaries
- The importance of fostering team creativity and allowing new perspectives to shape the company's growth
Notable Quote: "Self disclosure - if you ever want to learn what you're really made of, start a business." - Tracy Cherpeski
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