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Welcome to Thriving Practice - the show for healthcare practice owners who want to grow their practice while taking back their time. Hosted by executive coach and business consultant Tracy Cherpeski, this podcast features exclusive interviews with diverse healthcare business experts and successful practice leaders spanning the globe. Join us for authentic conversations about what it takes to build a successful practice without sacrifice. Our goal is to equip you with the right mindset, strategies and tools to take back your time, grow your practice and elevate your leadership. Subscribe now and then go to ThrivingPracticeCommunity.com to learn more about our modern Community of Practice for ambitious practice leaders who want to do things differently.
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![Episode 10, Breanna Gunn, Messaging and Funnel Specialist](https://pbcdn1.podbean.com/imglogo/image-logo/10551129/My_project-1400X1400_ywymh5_300x300.jpg)
Tuesday Mar 09, 2021
Episode 10, Breanna Gunn, Messaging and Funnel Specialist
Tuesday Mar 09, 2021
Tuesday Mar 09, 2021
This is episode #10 of Entrepreneur Mindset-Reset.
Hi everyone! Thanks for tuning-in today for a new episode of Entrepreneur Mindset-Reset, THE podcast where entrepreneurs just like you and me share how they master their mindset to overcome obstacles to their success
In today’s episode, I have the distinct pleasure of speaking with the wonderful and deeply honest Brea Gunn, messaging and funnel specialist.
She shares her struggle with her mental health once the Covid-19 pandemic quarantine lockdown started, and how she has learned more adaptive (healthy) coping mechanisms and begun to recognize that ADHD is her super power in her business. Brea tells us how important it is to speak with a therapist, friend, life coach or other trusted advisor to TALK. We need people; we really need one another, no matter how introverted we may be.
You won’t want to miss her tips on how to be successful in business, including building relationships, being cool with your own self and getting excited about feedback, which so many of us deeply fear.
Brea’s story, insights and overall awesomeness will draw you in, and I know you’ll love hearing her share her experience and mission to support her clients the same way she would support a family member.
So, grab a beverage or a snack and settle-in to listen to Brea and her amazing journey.
Brea’s Bio:
Breanna Gunn is a messaging and funnel specialist, working with business owners and solopreneurs to create messaging and processes that inspire loyalty, momentum, and action that leverages trust, authenticity, and profitability.
Brea uses her more than 10 years of experience with customer service and marketing to uncover the gaps in messaging that lead to lower conversions and plugs them through customized systems, structures, and processes that are bolstered by copy that converts.
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TITLE:
Fake People Have Fake Money - Why Avatars Don’t Work
PITCH:
Most of us are familiar with creating a customer Avatar - the problem is, it doesn't work. Avatars aren't real people, and we've been operating as if a line from Field of Dreams is going to magically come and save the day - if you want to attract people who have the money to pay you, to hire you, you need to understand them on a fundamental level - a level that you won't reach if you create a pretend person.
I propose that we can make market research sexy - and realize that we're already doing it in our daily marketing and outreach - I'm on a mission to make market research fun (because then you can make dolla dolla bills!).
Takeaways:
Takeaway 1: You're already doing research
Takeaway 2: It's okay to outsource your research (and here's an easy way to do that)
Takeaway 3: How to use the data you collect for the good of your bank account
Find Brea:
Clubhouse @thebreannagunn
LinkedIn https://www.linkedin.com/in/breannagunn/
Facebook https://www.facebook.com/BreannaFawnGunn
Instagram https://www.instagram.com/thebreannagunn/
Twitter https://twitter.com/thebreannagunn_
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