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Welcome to Thriving Practice - the show for healthcare practice owners who want to grow their practice while taking back their time. Hosted by executive coach and business consultant Tracy Cherpeski, this podcast features exclusive interviews with diverse healthcare business experts and successful practice leaders spanning the globe. Join us for authentic conversations about what it takes to build a successful practice without sacrifice. Our goal is to equip you with the right mindset, strategies and tools to take back your time, grow your practice and elevate your leadership. Subscribe now and then go to ThrivingPracticeCommunity.com to learn more about our modern Community of Practice for ambitious practice leaders who want to do things differently.
Episodes
Wednesday Oct 19, 2022
Wednesday Oct 19, 2022
Joining us today: Laura Bryant, founder of UAspire Marketing and UAspire Digital, a medical marketing agency dedicated to savvy and exceptional content and creative for medical and dental practices.
Laura shares tips on how to maximize impact and connection on social media, and what we need to know about consumer behavior
You won’t want to miss when she talks about the 4 components of excellence in social media marketing, in brief, it must be:
- Educational
- Expert-driven
- Entertaining (what I jokingly call “edutainment”)
- Validating
Laura also speaks in depth about creating content such as blogposts and long form content to establish legitimacy and build trust with potential patients. You’re going to want to take notes here.
Laura’s parting wisdom is:
- Social can be hard and frustrating, but stay with it.
- Be authentic in representing your practice; potential and current patients want to see that
- Outsource as necessary to grow the way you want to grow
For our dental practice owners, you’ll want to check out Laura’s project, learnsocial365.com, a platform that gives you instant access to social media posts, marketing materials and more, to help you build your practice brand and grow your practice.
Laura’s 18+ years of experience, deep understanding of consumer behavior and dedication to her clients’ success is unsurpassed, and I strongly encourage you to speak with her about your marketing needs. She’s located outside of Nashville, and works with clients the world over.
So you know what to do: grab a beverage or a snack and settle-in to listen to Laura and her deep wisdom.
Bio:
U Aspire Digital is led by founder Laura Bryant. Laura's been in the world of marketing and sales for 18 + years and has experience with companies large and small around the globe. From New York to Australia, from medical to tourism, legal, real estate and more... Her experience and intuition has made her a leader in marketing and strategy. She understands consumer behavior and the need for financial return.
Find Laura:
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