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Top 5% globally ranked podcast for healthcare practice owners. Prevent burnout, grow profitably. 215+ episodes, 51 countries.
Welcome to Thriving Practice - the business podcast that proves independent physicians, dentists, therapists, and healthcare practice owners can build profitable, efficient practices while actually enjoying their lives.
By the Numbers:
- 215+ episodes featuring top-tier practice owners and healthcare business experts
- Global Top 5% ranking on Listen Notes among all podcasts
- 51 countries reached globally
- 9 seasons of proven practice management strategies
- Weekly episodes with actionable insights you can implement immediately
Hosted by Tracy Cherpeski, MBA, MA, CPSC - executive coach, business consultant, and CME-approved educator with 15+ years specializing in healthcare practice consulting. Tracy brings you successful practice owners, industry experts, and medical association leaders, all united in helping private practices stay private and thrive.
Subscribe now and join our community at ThrivingPracticeCommunity.com for ongoing support from practice leaders who've been where you are.
Top 5% globally ranked podcast for healthcare practice owners. Prevent burnout, grow profitably. 215+ episodes, 51 countries.
Welcome to Thriving Practice - the business podcast that proves independent physicians, dentists, therapists, and healthcare practice owners can build profitable, efficient practices while actually enjoying their lives.
By the Numbers:
- 215+ episodes featuring top-tier practice owners and healthcare business experts
- Global Top 5% ranking on Listen Notes among all podcasts
- 51 countries reached globally
- 9 seasons of proven practice management strategies
- Weekly episodes with actionable insights you can implement immediately
Hosted by Tracy Cherpeski, MBA, MA, CPSC - executive coach, business consultant, and CME-approved educator with 15+ years specializing in healthcare practice consulting. Tracy brings you successful practice owners, industry experts, and medical association leaders, all united in helping private practices stay private and thrive.
Subscribe now and join our community at ThrivingPracticeCommunity.com for ongoing support from practice leaders who've been where you are.
Episodes

Wednesday Apr 26, 2023
EP 96: Hidden Business Breakthrough Secrets with Dr. Matthew Norton
Wednesday Apr 26, 2023
Wednesday Apr 26, 2023
Have you ever thought of emotional agility and surrender as the hidden business breakthrough secrets?
Today’s guest is Dr. Matthew Norton, a leadership and team culture coach serving business owners who want to increase profitability, and are open to doing that through improving the people aspect of their business.
Matthew shares stories of loss of life and purpose, and how to reconnect, or connect for the first time, with our own unique genius. He describes his “Core Four” assessments, and likens them to the different languages we all speak:
- Action Approach
- Cognitive Styles
- Inspiration Sources
- Emotional Agility
He says the last assessment, your emotional agility, is the most critical to your ability to lead.
We talked at length about one of my favorite topics: mindset, and Matthew shared some resources that we’ve linked in the show notes, so make sure to scroll down to access them.
His parting wisdom is:
- Clarity is most the noble driving purpose
- Begin with yourself, the leader (you ARE your first hire, afterall)
My biggest takeaway from our conversation is that when we understand ourselves and others, we are in a much better position to lead, and leadership is much more about listening and guiding than telling and directing.
Make sure to check out the Core Four assessments at PeoplePlusPurpose.com to learn about yourself and your team. You’ll be so glad you did.
Bio:
Matthew Norton has been a business owner and leader since 1983. He’s an expert in human behavior and cognitive science, determining how and why people do what they do. His lifelong passion is providing insights and strategies that guide people to fulfill their purpose and achieve the success they’re seeking.
He is the creator of numerous innovative assessments that provide unique insights into people’s key strengths and signature styles leading to improved interpersonal understanding, communication and collaboration. The strategic applications of these assessments typically result in improved relationship dynamics as well as business breakthroughs achieved through optimizing leaders and their teams.
He is the founder/owner of PeoplePlusPurpose.com. He loves to speak, be interviewed, and interview others to share knowledge and serve people.
Find Matthew:
Email Matthew: DrNorton@PeoplePlusPurpose.com
Resources Mentioned:
The Ruthless Elimination of Hurry
Connect With Us:

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