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Top 5% globally ranked podcast for healthcare practice owners. Prevent burnout, grow profitably. 215+ episodes, 51 countries.
Welcome to Thriving Practice - the business podcast that proves independent physicians, dentists, therapists, and healthcare practice owners can build profitable, efficient practices while actually enjoying their lives.
By the Numbers:
- 215+ episodes featuring top-tier practice owners and healthcare business experts
- Global Top 5% ranking on Listen Notes among all podcasts
- 51 countries reached globally
- 9 seasons of proven practice management strategies
- Weekly episodes with actionable insights you can implement immediately
Hosted by Tracy Cherpeski, MBA, MA, CPSC - executive coach, business consultant, and CME-approved educator with 15+ years specializing in healthcare practice consulting. Tracy brings you successful practice owners, industry experts, and medical association leaders, all united in helping private practices stay private and thrive.
Subscribe now and join our community at ThrivingPracticeCommunity.com for ongoing support from practice leaders who've been where you are.
Episodes
Wednesday Feb 11, 2026
Wednesday Feb 11, 2026
Marketing your healthcare practice doesn't require expensive campaigns or overwhelming social media strategies. In this episode, Kurt Hoffmann, founder of Abra Marketing, explains why consistent, authentic marketing is part of your mission as a healthcare provider—and how to make it manageable when you're already stretched thin.
See Where Your Practice Stands: Take our Practice Growth Readiness Assessment
Read the full show notes, memorable quotes, and key takeaways.
Kurt shares his journey from healthcare marketing to the music industry and back, bringing fresh perspective on what really works. He addresses the overwhelm practice owners feel and offers practical advice: pick one or two channels that feel natural, show up consistently every month, and remember that your patient experience is your marketing.
We discuss why focusing your marketing on specific services actually expands your reach, how to respond to negative reviews in ways that improve your reputation, and why human connection is becoming your biggest competitive advantage in an AI-driven world.
If you're struggling with how to grow your profitable medical practice without adding more to your plate, this conversation offers permission to start small and stay consistent.
Read the full show notes, memorable quotes, and key takeaways.
See Where Your Practice Stands: Take our Practice Growth Readiness Assessment
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